You are here for trends?

Welcome to the digital trend site of AUTOMOTIVE COLOR TRENDS® - A brand of BASF.

Current Edition

Driving the Proxy

Explore Driving the Proxy

Editions from previous years

Can't get enough of our colors?

Then, please check out our platform for color development: AUROOM®!

AUROOM® is a patented platform that offers a digital color visualization experience specifically designed for Color Material Finish (CMF) and visualization designers. By using AUROOM®, these designers can gain access to a wide range of colors associated with current, past, and even future vehicle models, allowing them to view these colors in a realistic manner, complete with all their unique features and effects. This visualization takes place in a virtual space, enabling designers to expedite the development process.

To review and download all trend colors in AXF format, please log in to AUROOM®, or send a request for registration.

Can't get enough of our colors?

AUTOMOTIVE COLOR TRENDS® stands for daring color concepts. This brand of BASF is built on world leadership in state-of-the-art color and coatings technology. The resulting concepts set the pace for unique and influential designs that inspire OEMs with innovative hues and effects.

  • Daring - We dare to take unconventional perspectives.
  • Visionary - We are willing to take risks and explore new approaches to venture into uncharted territories.
  • Dedicated - We are committed to challenging ourselves to remain innovative.
  • Exclusive - We are bold enough to base our trend research on an independent mindset and a diverse range of sources.