You are here for trends?

Welcome to the digital trend site of AUTOMOTIVE COLOR TRENDS® - A brand of BASF.

Editions from previous years

Can't get enough of our colors?

Then, please check out our platform for color development: AUROOM®!

AUROOM® is a patented platform that offers a digital color visualization experience specifically designed for Color Material Finish (CMF) and visualization designers. By using AUROOM®, these designers can gain access to a wide range of colors associated with current, past, and even future vehicle models, allowing them to view these colors in a realistic manner, complete with all their unique features and effects. This visualization takes place in a virtual space, enabling designers to expedite the development process.

To review and download all trend colors in AXF format, please log in to AUROOM®, or send a request for registration.

Can't get enough of our colors?

AUTOMOTIVE COLOR TRENDS® stands for daring color concepts. This brand of BASF is built on world leadership in state-of-the-art color and coatings technology. The resulting concepts set the pace for unique and influential designs that inspire OEMs with innovative hues and effects.

  • Daring - We dare to take unconventional perspectives.
  • Visionary - We are willing to take risks and explore new approaches to venture into uncharted territories.
  • Dedicated - We are committed to challenging ourselves to remain innovative.
  • Exclusive - We are bold enough to base our trend research on an independent mindset and a diverse range of sources.